Passion & Branding & Sports (and cooking).

Posted on September 24, 2013 at 9:35 pm

I have a passion for cooking and I also love to eat what I cook, especially when there’s sports on. So, how does the word “Branding” fit in to this blog entry?

Well, there lies the challenge for those of us in marketing: It’s not “how do you get a message out”, but are you reaching your market and ENGAGING them when you reach them? That’s the recipe that every “cook” wants in their respective “kitchen”.

For me, it’s tying our passion for sports and giving the fan that extra they have never had before. It’s part of the celebration of living and being a part of something bigger. This picture was taken during a college football game last weekend of a young fan taking in the game with a WORLD CLASS sunset as the backdrop.

I saw the link immediately. It’s a simple recipe: Take your passion, love your sports and express yourself. It’s a win, win, win.

Until then,